The White Company Annual Conference

Creating an unforgettable brand conference for The White Company

We managed and executed a two-day internal brand conference for The White Company in April, featuring a cabaret style conference, a fashion show, and a seated banquet dinner, all whilst adhering to stringent brand guidelines. Our team, flawlessly executed this event for 2 consecutive years, delivering exceptional results on both occasions.  

Lindley Hall was carefully chosen for the event due to prime location in the heart of London and is renowned for its rich heritage in luxury brand products. With it’s blank-canvas white walls, Lindley Hall perfectly embodied the brand’s design aesthetic.  

We designed the conference stage set to create an optimal environment for delivering the brand’s business objectives. We positioned a central stage, flanked by two stage set boxes on either side which showcased the brand’s visuals through PowerPoint and video content, while enabled the speaker to feel more connected to the audience.

To create a welcoming atmosphere, we installed a large white drape, which effectively sectioned off the room into a reception area and the main plenary space. Beautiful white lighting was used to enhance the ambience and we provided furniture for the dinner and reception space, ensuring comfort and style.

On the first day of the conference, 194 attendees enjoyed a tableside fashion show of The Hite Company’s upcoming clothing collections, taking place beneath the striking Edwardian glass vaulted ceiling of The Lindley Hall, which provided an abundance of natural light. The White Company founder Chrissie Rucker MBE attended the event and personally presented awards to her team during dinner.

Our meticulous attention to detail and design led approach, successfully elevated The White Company’s brand identity and message, resulting in 2 memorable events for all attendees. It was a pleasure to work with The White Company and their beautiful brand.

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Working with both the private and corporate market, we design and deliver creative production solutions to bring events to life. This includes weddings, private parties, award shows, global conferences, product launches, and summer and Christmas parties.